Social Media Marketing
Does your business have the required organic reach it can have from Social media platforms? Do you feel like directly connecting to your audience and want to know about their taste and preferences? Then, you are on the right platform!
NETSURGE IS YOUR ULTIMATE SOLUTION
Netsurge Technologies is a Premium Social Media Marketing Company that is there to help you, no matter how big or small the business is. It provides you with the best Social Media Marketing Services.
Enhance your business’s Reach and Visibility, with our partnership.
What is Social Media Marketing?
Social Media Marketing (SMM) is an attractive and targeted marketing technique that is used by marketers or businesses to promote their products or to increase their brand awareness, increase sales, and drive website traffic on digital platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Why should one opt for Social Media Marketing?
We live in an era where social media has become an integral part of our day-to-day routine. Looking at the social media stats, 3.8 billion people i.e. almost half of the global population are active social media users. Facebook ads receive an average of 12 clicks from a user per month, whereas Instagram has been a huge hit where about 81% of people have participated in buying the marketed products. Twitter and LinkedIn also unfold a bundle of product promotion opportunities which can lead to a boost in sales and revenue. Almost half of the brand discovery happens due to the usage of social media itself. The world has revolutionized and is going digital. Customers can buy from the comfort of their homes, and workplaces and get products delivered from any part of the world to any part of the world. With this huge potential to tap on, the SMM is an integral component for product promotion and reach. We at Netsurge have a fully equipped social media marketing team that can help you grab all the SMM benefits by application of the right tools and techniques. The team focuses on all the critical aspects and believes in “Actions speak louder than words.”
What are the benefits of Social Media Marketing?
Creates Brand Value
Social media is one of the most economically viable digital marketing techniques for enhancing your business’s visibility. The research data clearly shows that consumers want to be more associated with a well-known brand. Familiarity connects people to a brand and is effective for boosting sales. SMM helps the audience to resonate with the brand.
Increased Revenue Outcomes
Social Media platforms are the key components of the sales funnel which starts from lead generation and completes upon revenue generation. With the exponential growth in social media users, these accounts can be fully exploited to accelerate your sales process. With the help of SMM, you make your businesses or brands more reachable to the audience. It creates the visibility of your brand to the audience and eventually draws their attention towards it, leading to elevation in sales, as WHAT IS SEEN IS SOLD. The Netsurge team is all set to jump in to help you in your journey of growth and boost your revenue.
Higher Conversion Rates
Increased visibility drives increased sales, this is the magic mantra. Social media profiles establish a connection between your brand and potential customers. From building awareness, interest, and desire to the final action, SMM is the most potent weapon for all these. Everything that you do to promote your business and get a response from the audience in the form of shares, likes, and talking about it, can drive traffic to the company’s website eventually leading to conversion rates.
The conversion rate is directly proportional to marketing.
Boost Brand’s Awareness
Audience engagement is an indispensable part when it comes to building your brand awareness. SMM builds the reputation of your brand in the way you want to portray it to your future consumers. Netsurge makes sure that there are positive remarks and reviews about your brand in the market. We exploit SMM across every possible platform to build your brand identity. It can make your brand reach the market and lead to a new group of people who are interested in your brand.
Increase the Site’s Traffic
If you are registering your business on social media platforms it is not going to give you the required output in terms of traffic and sales. You need much more than that!. Driving traffic to a site is not a big task but bringing organic and convertible visitors to your platform requires dedicated and targeted efforts. Our Social media experts are equipped with the latest tools and are always updated with the current trends of the industry. They will help you promote your business/brand on Social Media platforms so that your brand isn’t just limited to the already available customers.
Excels Brand’s Loyalty
For a business/brand to have loyal customers, customer satisfaction has a key role to play. With customer satisfaction, comes brand loyalty. Before making any purchase of a product, the customer is a bit skeptical about it, so, to clear those doubts, they like to communicate with the company/brand itself and SMM makes it easy for them. As SMM is not only limited to purchase/promotion of the brands, but also maintains the customer-business relationship.
Greater Customer Satisfaction
Social Media has a tremendous influence on consumer opinions. It can greatly change the perception of your brand’s identity. Customer likes to be linked to the brand only if he is satisfied with the products/services of the brand. The response customers get through social media marketing makes it more real for them and they like to have their queries sorted by a one-on-one conversation that just stops them from being skeptical about any product or service. Resulting in Brand loyalty and greater customer satisfaction.
High ROI(Rate Of Investment)
SMM is the most economical way to promote your business/brand as compared to other marketing platforms. As almost every social media platform is free of cost and login is also free that gives you a great return on investment as compared to other marketing platforms.
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Various platforms for Social Media Marketing
There are various platforms for social media marketing:-
Facebook is one of the leading marketing platforms according to today’s Social Media trends. Facebook has 2.27 Billion plus monthly active users, which makes it an even bigger platform for Social Media Marketing. Many businesses connect on Facebook every day to show up their business ads as people are very active on Social Media, especially Facebook. It is easy for every business to make connections with a large amount of audience through Facebook Marketing which helps them to increase leads and online traffic that eventually scales their revenue. Netsurge helps you to narrow down brands’ ad audience by interest, gender, and location by using ad targeting to find the people most likely to click with the help of Facebook Marketing.
Twitter is one of the major Social Media Marketing strategies which drives engagement. It boosts sales as well as leads to higher revenue. Twitter Marketing is mostly famous for those brands whose higher focus is on politics, for example:- Blue Collar Industries, the media industry, and B2B industry sales. Netsurge helps you to define business goals and spend time on the profile and reputation of your business with the help of Twitter Marketing. It is more effective with great content and by tweeting regularly.
LinkedIn targets the audience by job title/company & industry. LinkedIn Marketing brings quality traffic to E-Commerce websites. It has Two-times the buying power of an average web audience. LinkedIn Marketing is majorly used for B2B lead generation. LinkedIn Marketing tactics can boost sales. Studies claim that more than 80% of social leads for B2B are generated on LinkedIn. Netsurge allows you to connect with like-minded people in your company and to bring B2B quality traffic to your site with the help of LinkedIn Marketing.
Instagram Marketing is a great place to promote your brand/services in the current scenario. It involves the usage of photos, videos, and Instagram reels in a very creative manner to promote a brand/service. Instagram Marketing bridges the gap between the brand and the consumer, as they can directly have a one-on-one conversation with the brand itself, which, in return leaves them satisfied with the acquired knowledge of the product/service. Instagram advertisements used for marketing are so engaging and look so appealing to the eyes that it results in getting feedback from the consumer in the form of a purchase of a product/service. We target the youth audience as most of the Instagram handles are owned by them.
YouTube marketing is one of the best and most creative ways to promote any brand/service, as in this field, marketing of any brand or service is done by creatively uploading videos, i.e. it looks interesting enough as well as promotes the brand/services and attracts the audience to generate heavy traffic on the website of the brand/company. Also, in YouTube marketing, we can know about the impressions from the views themselves so that we can have an idea of how many people are showing interest in your product. So, we can say that it’s an excellent way to promote your product.
Pinterest Marketing is an effective marketing technique, as it just organizes all the posts properly. It shows all the posts in a proper algorithm, as once an individual starts looking for something, he starts getting similar results in the feed.
- Pinterest Marketing makes many conversions as the people who see the posts directly buy the product as it has good quality visuals.
- It drives all the quality traffic to the website which relies on good content.
- It is easy to know the field of interest of the audience, so, you as a business can know where to invest in.
- Pinterest has CTA in the form of links to the websites, which in turn drives traffic onto the website.
With the help of the Marketing Plan of NETSURGE TECHNOLOGIES, you can achieve your required Audience Goals, Enhance Engagement, Drive Traffic to your website and eventually Increase Your Sales.
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Why is Social Media Marketing better than traditional marketing?
Social Media Marketing is undoubtedly better than traditional marketing as it has more reach to the audience directly related to the better promotion of the product. SMM facilitates the customer-business relationship i.e. it facilitates a two-way communication where the customer can exactly demand what he wants whereas in the case of traditional marketing it is not possible. SMM has the following advantages:-
- Audience Segmentation
- Cost-effective Marketing
- Effective Tracking
- Two-way Communication
So, let’s just discuss the above-mentioned points in detail:-
1)Audience Segmentation: SMM has its way of advertising where it focuses on certain parameters such as age, gender, interests, etc. and according to these parameters market segmentation can be done whereas in the traditional market it is difficult to target a certain section of people.
2)Cost-effective marketing: SMM is a low-cost, active, and one of the fastest approaches towards promoting any service/brand/business as compared to traditional marketing which is overpriced, and sluggish.
3)Effective Tracking: In SMM the marketer can track the reach of the audience to his website. He can check the impressions and conversions which indicate the traffic on the website to know how many people are showing interest in his website. Whereas in the case of traditional marketing it is not possible to know the reach of the audience.
4) Two-way Communication: SMM involves the communication between the marketer and the customer. In this case, there occurs a two-way communication between both parties. If the consumer is skeptical about any product/service, he can ask his queries from the marketer and even get them solved in return. Whereas in the case of traditional marketing there happens no such thing as two-way communication, it is only one-sided marketing.
5)Mediums: The mediums of the SMM include platforms such as Twitter, Instagram, Facebook, LinkedIn, etc., which have more reach and more audiences as compared to the channels of traditional marketing which include channels like billboards, print media, magazines, and newspapers. As the latter is old fashioned and less used by the present generation.
Therefore, through the above-mentioned points, it is pretty much clear why Social Media Marketing overpowers Traditional Marketing in the present scenario, and one has to make a wise choice.
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How can Netsurge Technologies help you better?
We have experts in the field of Social Media who have an experience of 5+ years. We believe that you as a business do not need to worry about the latest trends that are going on, on Social Media Platforms. The focus of any business should only be on the business itself not on the algorithms of the Social Media Sites. You don’t need to bother about the day-by-day changing algorithms, keep a check on the analysis of engagement, and invest your time in content creation for Social Media Marketing, leave that to us. Our experts in the fields keep ahead of the curve i.e. if there comes any change the very next day, they are already prepared with that priorly. We always keep a check on continually changing Social Media trends for you to focus solely on your business. We focus on what a business requires and have our experts to your rescue, who live and die on Social Media and understand the waves of Social Media. We have the best colors in trends.
Our company provides the best tools which otherwise would cost you much if you buy them, making Netsurge cost-effective. Our agency is indeed one of the best social media marketing agencies out there, that provide your business with everything that it requires to remain updated with the trend.
Frequently Asked Questions(FAQs)
Is Social Media Marketing helpful for my business?
Yes, In today’s scenario, every company/brand should focus on being visible to remain ahead of the competition. With Social Media Marketing, the business can reach a large audience and avail of your services in large numbers. So, yes, to keep up with the trend you should go for SMM.
Which Social Media Marketing platform is best for my business?
It varies for different audiences. If talking about the Social Media Platform for a professional audience, then it would be LinkedIn and if talking about the platform for youth then it would be Instagram. So, it just depends on the type of audience you want to target and the services you want them to avail of.
How can a startup do Social Media Marketing?
If you are running a startup it must be a little difficult for you to go for agency SMM in the very beginning as a startup requires a huge investment and it would make it a little pricey. Try doing it by yourself, it would require only a little effort in the beginning. When your business grows, hire an agency.
How much does Social Media Marketing cost?
If you want to rely on a small budget, find an agency, and look for different packages and pricing offers. It can roughly cost you between $500 to $1000 per month. If you want to rely on a large budget, firstly you should make a wise choice in choosing the best agency for you. It can cost you between $1,500 to $5,000 per month.
Is Social Media Marketing beneficial for B2B or B2C businesses?
Social Media Marketing is effective for both B2B and B2C businesses. The only point of difference between both types of marketing is that in the former one we are targeting the businesses whereas, in the latter, we are targeting the audience. So, depending upon the type of audience we use a certain type of marketing. For B2C businesses SMM is used for operations whereas for B2B it is fundamental. The platforms and ways of marketing differ for both types of marketing. In B2B businesses platforms like LinkedIn, Twitter, Facebook, and Tumblr work the best whereas for B2C businesses platforms like Facebook, Instagram, Pinterest, Youtube, etc. work the best.